PackDrive — Package test
Packaging is often the last thing a customer sees before deciding to buy — and the first thing that shapes their sense of a brand on shelf. PackDrive helps you understand what a new package design will actually do in the market before you commit to it.
With PackDrive, you can:
- Assess how a new package design affects purchasing intentions
- Get concrete insights on how to improve the design
- Identify the risk of current brand users migrating away after the change
Minimising bias, built into the method
To keep results close to real shopping behaviour, PackDrive is built around a shelf-test methodology, evaluates the package within real buying and consumption occasions, and tests it against its actual competitive context on shelf.