Focus Groups / FGs – A Comprehensive Guide
A focus group consists of 4 to 8 people who meet in a room for around 1.5 - 2 hours and talk about a subject, the discussion being conducted by a moderator.
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Focus on Intelligence
Featured research products, events and expert perspectives from the Mercury Research team.
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- 2022
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Mercury Research at Best of ESOMAR 2022
Great turn out last Wednesday to the Best of ESOMAR Romania Conference!
Read articleBest of ESOMAR Romania 2020: What is changing because of the pandemic?
The presentation for Best of ESOMAR 2020 focuses on how Romanians' life plans are changing as a result of the new coronavirus.
Read articleBest of ESOMAR Romania 2017: From Wire to Netflix
What happened in one decade with the telecom services in Romania?
Read articleBest of ESOMAR Romania 2019: How your NPS Doing?
The presentation for Best of ESOMAR 2019 talks about NPS (Net Promoter Score), a weighty indicator in organizations.
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Financial Market – Individuals
Proportion of population using each banking product, share of bank customers by product and in total financial market.
Read articleBest of ESOMAR Romania 2018: Addressing Different Generations in Social Media
Knowing how to present brands in social media needs a deeper understanding of social media usage by different generations.
Read articleWorkDrive — employee performance
Building a culture in which employees are engaged to perform at maximum levels requires strong management skills, but also a healthy work environment.
Read articleThe Budapest Global Event 2016
The Internet becomes a larger part of our lives, as shown by the latest 2016 surveys by Mercury Research.
Read articleBest of ESOMAR Romania 2015: Evidence Based Media Strategy
Brand Building Survey: almost 700 brands give the verdict on the efficiency of online advertising.
Read articleInternational Tourism Intention Monitor 2015
This is the second year of the annual survey from Global Market Research, a leading international network of market research agencies.
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