ExploreFit — Concept test
Most new products begin as a marketing idea, and the concept test is where that idea gets its first real evidence. We believe every company occupies a unique place in its market — there’s no universal benchmark a concept must clear. A concept scoring 30% on purchase intention might be a weak idea, or it might be a strong niche product. ExploreFit is built to tell you which.
Beyond the standard measures — attractiveness, originality, relevance, credibility, purchase intention — we give you a genuine sense of where and how your concept would actually fit in the market.
ExploreFit is designed to:
- Reveal the full potential of your idea, through a segmentation built around how customers respond to the new concept itself, a separate analysis of price that lets us simulate purchase intention at different price points, and clear insight into how well the concept’s benefits actually function.
- Give you the right measures to judge whether the launch is worth pursuing, based on norms calibrated to your company, your brands, and your market — not a generic industry standard.