The most cost effective way to obtain relevant market information.
Omnibus Research
Omnibus Research
CATIbus — Telephone Omnibus Mercury Research launched the monthly syndicated survey, CATIbus, using CATI data collection technology. We host a modern dedicated CATI facility of 40 workstations using NIPO-Odin...
Starting January 2009, Mercury Research has launched the monthly syndicated survey, CATIbus, using CATI data collection technology (Computer Assisted Telephone Interviews).
Mercury Research hosts a modern dedicated CATI facility of 40 workstations using NIPO-Odin software for interviewing and database management.
Benefits:
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Fast turnaround – from approval on questionnaire to receiving tables
- 10 working days for 500 interviews
- 15 working days for 1,000 interviews
- Cost effective
- with a good coverage of young people (starting from 14 y.o.)
- Representative for covering over 80% of all Romanian population (via mobile phones)
Methodology:
- Data collection: CATI – Computer Assisted Telephone Interviews
- Respondent profile: 14+ y.o., residents of Romania
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Sample size:
- extended – 1,000 interviews
- economical – 500 interviews
IBus — Online Omnibus In October 2009, Mercury Research launched the first online omnibus in Romania.
In October 2009 Mercury Research launched the first online omnibus in Romania.
The sample of 500 respondents, representative for online population has its source in our own online panel, recruited mostly via offline interviewing.
Fast turnaround, very flexible and budget friendly.