MarketFit — Simulated market test
Before committing to a full launch – or even a real-world market test – the most reliable way to estimate a new product’s potential is a simulated market test. It replicates the real market experience for the customer as closely as possible, without the full investment in production, distribution, advertising, and PR that a genuine launch requires. It won’t be perfectly realistic, but it’s the best available estimate of how the market will actually respond.
How it works
- Communication exposure – Customers are exposed to the new product’s communication, to estimate its power to generate trial.
- Product experience – Customers try the actual product, allowing us to estimate repurchase rates.
- Representative sampling – The sample is designed so results can be extrapolated to the entire target market.
- Sales forecasting – Combined with your marketing plan for the rollout, the research data yields a forecast of future sales.
Flexible design, matched to your needs
MarketFit designs range from simple central-location tests – presenting the concept and product for evaluation in a controlled setting – to fully realistic experimental designs using actual advertisements, real stores, real customers, and real money.