Decision intelligence

Research Solutions

Mercury Research has developed appropriate research tools to offer invaluable information to help marketing professionals better understand their markets. We acknowledge the important differences between particular industries and have designed special strategic research tools to adequately describe each market.

Research Solutions

01

Know the Market

It is very important for every business to know the market and the differences between particular industries.

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Understanding your market is the foundation of every sound business decision. Our “Know the market” solutions give you a clear, evidence-based picture of how consumers behave, what drives their choices, and how the wider economic environment is shifting around them — from in-depth usage and attitude studies to shopper behaviour captured firsthand, from macroeconomic sentiment tracking to specialised financial market research. Together, these solutions equip you with the market intelligence needed to make confident strategic decisions.

DecisionMap – Usage & Attitude (U&A) Studies Customised usage and attitude studies tied to your marketing objectives, with a segmentation you can track over time Consumer Confidence Survey (European Commission) EC's harmonised monthly barometer of Romanian household sentiment, fielded by Mercury Research Retail Financial Market Romania's only continuous tracking study — every major bank, 31 products, 70+ providers, 4,000 respondents a year ShopperVu — shopper research Self-filmed shopping trips reveal the real triggers behind in-store purchase decisions
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02

Optimise Products

Deciding to optimize your products in a competitive market is a must and we have developed complex tools to help our partners decide on the optimum price range.

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Optimize products & develop new products

Getting a product right — and keeping it right — takes more than instinct. These solutions help you test, refine, and validate every stage of the product journey: from early concepts and package design, through pricing and trial, to full market simulation. Together, they reduce the risk in product decisions and give you the evidence to launch, adjust, or scale with confidence.

ImproveFit – conjoint analysis Conjoint analysis - see how preference shifts as product features change MarketFit – simulated market test Simulated market test - estimate trial, repeat, and volume before launch TrialFit – product test Product test - measure real performance in consumers' hands PriceSpan – pricing studies Pricing studies - find the price that maximises value for both sides PackDrive – package test Package test - assess shelf stand-out and on-pack communication ExploreFit – concept test Concept test - validate ideas early, before major investment
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03

Improve Operations

Mercury Research can assist you in talking to your customers directly through customer satisfaction studies, or in having professional mystery shoppers evaluate your service quality.

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Almost any industry has a service component, ranging from financial institutions that offer services only to their customers, to packaged goods producers that offer category management services to retailers or sales skills training to wholesale distributors. And with services, any quality management tool available involves the customer. Mercury Research can assist you in talking to your customers directly through customer satisfaction studies, or in having professional mystery shoppers evaluate your service quality.

ExcellenceMetrics — customer satisfaction & loyalty Our customer satisfaction research covers management interviews, employee interviews, customer interviews, design of the customer experience measurement system and quantitative data collection. ScoutStraight — mystery shopping We offer our clients valid independent control of their customer service procedures and best practices through mystery shopping. StaffChoice — employee satisfaction StaffChoice solution offers levers for increasing employees' engagement, describes employees' perceptions, opinions, attitudes and measures satisfaction with internal services provided by support... WorkDrive — employee performance WorkDrive solution for employee performance combines each individual performance results with a staff internal survey on employees from a great number of...
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04

Advertise Effectively

With our advertising research tools you can see how the copy answers your communication goals and how your ad will perform.

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Advertising can be hugely expensive, and some of the times isn't justified by the results. Assessing how the copy answers your communication goals, test how your ad will perform, tracking your campaigns to get feedback if the key messages are getting through are some of the advertising research tools available to better results.

add+impact ® — communication test An add+impact analysis of your advertising will predict how well your ad will work and diagnose opportunities to enhance the effectiveness of... CommCheck — copy test Our team of highly qualified moderators has in-depth market research and sector knowledge and through copy testing can help you build a... CommTrack — brand & communication tracking CommTrack system can assist in monitoring the effectiveness of your advertising over time, compared to major competitors, in real world environment.
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