Our company covers all types of quantitative research methodologies, and is thus able to recommend and implement most appropriate and cost efficient data collection method at any time. We employ solid checking and validation systems for all types of data collection methods, making sure we provide the most accurate and useful information for our clients.
Quantitative
Quantitative
Face-to-Face Our interviewers are able to handle all types of data collection, from exit interviews to central location and traditional in-home interviews.
Large network of interviewers, able to handle all types of data collection, from exit interviews to central location and traditional in-home interviews:
- national coverage
- both urban and rural
- trained interviewers located in all geographical regions
Respondents selection:
- capability to conduct in home interviews on random route and predefined address
- central location in largest cities of Romania
Method – CAPI (Computer Assisted Personal Interviews) with GPS location identification.
Quality control procedures:
- minimum 5% control of each interviewer, on each project
- continuous supervision on location for central location projects
- monthly performance evaluations for each interviewer and earnings linked to quality performance
- monthly bonuses for top quality performers
CATI Our CATI system benefits are: fast data collection, clean and accurate database, close checking of the data collection activity, quick database delivery from end of...
Brief Description:
- Large own facility in Bucharest
- Possibility to extend with CATI at home during peak times
- Over 100 CATI interviewers
- Call management
- Automatic dialling
- Possibility to play radio commercials/jingles and record respondents’ open answers
- Monitoring fulfilment of sample quotas
- Allows rotation of questionnaire sections, questions, statements
Respondents selection:
- Random selection of respondents using Kish methods
- Random digit dialling from database of mobile phone numbers allocated by ANCOM
CATI System Benefits:
- Fast data collection
- Clean and accurate database
- Close checking of the data collection activity; live monitoring of telephone interviews
- Quick database delivery from end of data collection
Quality control procedures:
- 100% supervision of all interviewers through live listening and screen monitoring
Online Mercury Research online panel is the largest online panel available for Romania. Our online services are: sample only services, questionnaire programming services, data processing and...
Mercury Research Online Panel – Romania
- Better sample representativity through active recruitment from telephone interviews on random samples (since 2023)
- More than 14,000 active members (Jul. ’25)
- Continuously growing with approx. 400 new members every month
- Panel compliant with ESOMAR’s market research code
- Panel used exclusively for market research studies
- Response rate ~25% (Jul. ’25)
- Survey notifications on mobile
Panel Qualification
- All panelists recruited via a double opt-in e-mail process
- Regular incoherence checks on registration vs. on-going profile data
- Security measures in place to detect duplication at the time of registration and afterwards (by phone number, IBAN, in addition to electronic IDs)
Panel Integrity and Quality
- Phone number for all members
- Transparent and reasonable incentives
- Members receive incentives also for screen-out and quota-full
- Panelists regularly encouraged to update their profiles
- Several types of quality problem redirects
Services Available
- Sample Only Services
- Questionnaire Programming Services
- Data Processing and Tabulations
For conducting online research projects we use Sawtooth software