Product categories surveyed
- Passenger cars · Utility and light commercial vehicles · Car services · Tires · Fuels and lubricants
Targets investigated
- Car owners and prospects
- Drivers
- Dealers
- Fleet managers
- Spare parts retailers
Solutions
- DecisionMap – U&A segmentation studies
- ExploreFit – concept test
- ImproveFit – conjoint analysis
- TrialFit – product test
- MarketFit – simulated market test
- PriceSpan – pricing
- ExcellenceMetrics – customer satisfaction & loyalty
- ScoutStraight – mystery shopping
- StaffChoice – employee satisfaction
- WorkDrive – employee performance
- CommCheck – copy test
- add+impact ® – communication test
- CommTrack – brand & communication tracking